The world’s game, imagined at full speed.

BOMAN Studios partnered with Ritual Labs on three films for Lenovo’s global FIFA World Cup 2026 campaign. Fast-moving football, seamless transitions and carefully controlled team kits bring Lenovo’s technology story onto the pitch. Real, consenting and compensated cast talent formed the basis for the players, coaches and referees brought to life through AI. Billy Boman led the AI production, with generated imagery and motion integrated into a finishing process that included traditional VFX, editing, colour grading and sound. The result pairs the scale of a global sporting event with a deliberate, frame-by-frame approach to cinematic craft.