AI Music Video piece with commissioned via Big Loud Records through Secret Level for Hardy Featuring Fred Durst for the amazing track Soul4Sale, off Hardy's debut rock album "Quit!!"

The video is a 100% AI Video piece, layered with symbolism to give added depth to the track.

It was also my debut as a solo creator & director - as I've done it all for this one.

Concept from the artists initial creative brief, image gen, video gen, editing & color grading 🎬

Interesting facts:

✅ The main bulk of the video is centered around Hardy & Durst through the ages, knocking on doors with a undisclosed box but being turned down at every door.

✅ There's a linear aspect of the video going from morning to night and ending on morning again for the climactic finale. The morning hours is a reference to the widespread belief, across countless cultures, that early morning hours are a special, often mystical time when souls & spirits are particularly active (Mexican traditions, Haitian Vodou, Japanese Folklore, Scandinavian Folklore, Ancient Egypt, Western Esotericism etc)

✅ Every backwards turned red cap on Fred Durst is painstakingly Photoshopped by hand, due to the fact that current AI image models have a really hard time generating caps turned backwards.

✅ The climactic ending maelstrom/soul vortex is heavily inspired and a reference to one of my all time favourite artists, Gustave Doré's and his piece "The Hurricane of Souls that never rest” from the illustrations of Dante's Inferno from 1886

✅ The video utilized a multitude of different AI tools like Midjourney, Luma AI's Dream Machine (Image to video) SVD 1.1 and Runway's Gen-3. Upscaled with Topaz Labs.

The video was done in collaboration with Secret Level who also co-produced this piece.

Credits :
Creative Director: HARDY
Director: Billy Boman
Production Co: Secret Level
Commissioner: Paul Wright
ECD: Jason Zada
Executive Producer: Monica Monique